Case Study: How I Helped Brian Kurtz Launch a Thriving Mastermind Community for Direct Marketers
Client Background
Brian Kurtz, a legend in the marketing world, spent 40 years running the publishing company Boardroom, where he built a reputation as a top leader in direct marketing. After officially retiring, Brian was looking for a way to stay plugged into the industry and contribute to the next generation of direct marketers. However, he wanted to do work he truly enjoyed and excelled at, without taking on tasks that didn’t align with his strengths.
The Problem / Challenge
Brian wanted to remain connected with high-level marketers and share his wisdom, but he needed a way to do this that didn’t feel like traditional, time-consuming work. He was struggling to find a platform that would allow him to stay relevant and connected without taking on the responsibilities he wasn’t interested in handling himself.
The Solution
I proposed and developed Titans Xcelerator, a virtual mastermind group, as the perfect platform for Brian to stay connected with his audience while sharing his vast experience from running Boardroom. Here’s how I made it happen:
- Program Design: I created the structure of the mastermind group, ensuring it would be valuable, engaging, and aligned with Brian’s desire to connect and share his insights.
- Backend Operations: I built and managed the backend operations, including a monthly physical mailing, a private member portal, and a private podcast called “TXL In Your Pocket,” which allows members to listen to monthly calls from anywhere.
- Content and Calls: I established a schedule of 2-3 monthly calls for members, ensuring consistent value and interaction.
- Marketing and Launch: I wrote the sales page, crafted all the promotional emails, and designed the program to ensure a successful launch.
- Team Building: I assembled and managed the team that handles the program’s ongoing operations, ensuring everything runs smoothly in the background.
The Results
- Successful Launch and Growth: Titans Xcelerator launched at the end of 2019 and has continued to thrive, with over 250 active members and a strong renewal rate of over 60%.
- Consistent Value: Brian now has an active platform where he connects with direct marketers and shares his knowledge without having to handle the details he doesn’t enjoy.
- High-Level Community: The mastermind attracts A-list marketers, copywriters, and successful entrepreneurs who value the access and insights the group provides.
What Members Are Saying:
- “When you have A-List marketers and copywriters in the group and other highly successful entrepreneurs, you really can’t put a price on having that kind of access.” – Eric Butts
- “I wanted to find someone that wasn’t just about the tactical elements of marketing – you know how to buy ads or how to write the copy – but someone that I could model as an individual, someone who I really respect and wanted to take on certain habits from. And Brian Kurtz was who I discovered.” – Colin Campbell
Looking for something similar for your business?
If you’re an expert looking to turn your knowledge into a thriving community or program without handling all the details yourself, let’s connect. I specialize in doing the heavy lifting behind the scenes, so you can focus on sharing your expertise. Contact me here.
